For most businesses in glasgow with any sort of online presence being at the top of google search results is an attractive prospect.
The brand exposure and increase in sales due to good SEO are well known.
However finding the right company or person to get you there can be a challenge.
Now although I have this article in mind for Glasgow or central Scotland based readers in truth this information can be applied anywhere in the SEO industry.
So what should you look for in your prospective SEO provider?
One important point to consider is that the keyword you may be trying to rank for might have such a high keyword difficulty (basically how hard it is to page 1 for that search term) that the above example may not be as relevant. At the end of the day SEO is a time intensive job and if your keyword difficulty is high it WILL cost more to rank.
In my opinion buying such services is a risky idea as the potential cost savings are far outweighed by the risk of outsourcing your SEO work to a foreign company which can basically take your money and run. You have zero control left if you go with a foreign SEO based in Asia as they can do what they want with impunity.
Going for a national or local SEO firm can make a lot of sense. Leaving aside the purpose of this article I must say finding a local firm can be the best decision in this circumstance as you are capable of actually putting a face to a name. Also local SEO providers are likely to have a better understanding of the geography of the markets your targeting and will have a “local knowledge” advantage. On the other hand a national SEO work focused company may have more experience in ranking nationally for example.
Other simple things which may or may not impact the your decision may include
This is complicated by the fact that their are a lot of scammers out there who will take money for doing nothing or do things that they’re not supposed to do.
The problem is further compounded by the fact that there is no central authority or trade body for SEO’s in the UK where you can take up a dispute.
However you really can’t afford to make mistakes with your SEO.
SEO is an extremely important part of your business marketing and communications to the rest of the world.
Getting SEO wrong can be as simple as wasting some time and money through to being outright damaging to your brand if SEO is done in a poor fashion as it can result in your website being penalised by google for spammy tactics and dropped in the search results.
It is vital to get a good SEO.
After reading this article I hope that you have a better understanding as to what to look out for when looking for an SEO company in Glasgow or an SEO service anywhere for that matter.
Here at way up SEO Glasgow I believe we can satisfy most of your requirements.
Do give me a call and I would be more than happy to discuss your requirements with you. 01413780881.